| Course Contents:
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Helicopter View of IPTV
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| Definition of IPTV
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| Evolution of IPTV
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| IPTV Service Components
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| Advantages/Disadvantages
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| Features & Benefits
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| IPTV Architecture
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| Key Technology Enablers – Multicasting, MPEG, QoS, Ethernet LSPs,
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| Applications and Services
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| IPTV Challenges
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| Existing and Emerging Standards
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MPEG-4
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| Why do we need it?
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| MPEG Evolution
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| MPEG-4 vs MPEG-2
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| Lossy vs Lossles Compression
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| Compression Formats
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| JVT – Joint Video Team
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| MPEG Codecs and Profiles
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| Resolution & Bandwidth
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| Encoding and Decoding
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| Objects and BIFS
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Transporting IPTV
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| The IPTV/VoD Model
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| Using MPEG-2 TS
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| Elementary Streams
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| Packetised Elementary Streams
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| Program Streams
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| Transport Streams
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| JVT Coding
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| Using RTP
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| What does RTP provide
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| Controlling the flow with RTCP
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Transporting Control Information with RTSP
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| RTSP Protocol Stack
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| Basic Commands
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| Basic Control
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| IPTV Multicasts
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| VoD Unicasts
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| Using IGMP
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| Versions 1, 2 and 3
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| Joining and Leaving a Session
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The IPTV Market
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| Installed base of solutions/who installed what
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| Market drivers and how to leverage them
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| What the market is /major players
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| Necessary market conditions for Sales
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| Which markets to attack and why
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| To book – call +44 (0)1534 780 989
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Approaching a Sale
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| What do we need to Consider
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| Customer Profiling – getting the right Customer
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| Client Qualification
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| Exercise : Building a Strawman
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| The 20 Key Questions
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Stakeholder Profiling
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| Identifying Key Decision Makers (stakeholders)
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| The Decision Making Process
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| Influencing the sales process
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| The Circle of Influence – prioritising stakeholders
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The Value Proposition for IPTV
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| Business Drivers
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| Cost of Ownership/Return on Investment
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| Business Continuity
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| What is the Customers View
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| IPTV Value Proposition
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| Exercise : Building a Value Proposition
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| Quantifying the Need
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| What to sell on
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| Key Points for a Successful Sale
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| Exercise : Building a Business Case
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Pitching the Sale
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| Identifying the Key Messages
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| Adapting Your Messaging for your Audience
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| Getting Buy-in from Management
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| Exercise : Role Play
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Wrap up and Close |
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